Pakistan's Competition Commission fined Unilever Pakistan and Friesland Campina Engro Rs 75 million each for misleadingly marketing frozen desserts as ice cream. A complaint by Pakistan Fruit Juice Company triggered the investigation. The CCP found the companies falsely advertised their products, violating regulations. Unilever faced an additional Rs 20 million fine for claiming health benefits. The companies must cease misleading ads and correct labeling within 30 days.
